WhatFish Privacy Policy

Last updated: February 28, 2026

WhatFish ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our marine species identification app ("the App").

Information We Collect

When you use the App, we may collect the following types of information through third-party services:

Analytics

We may use Google Analytics and Firebase to understand how users interact with the App. This helps us improve the user experience and fix issues. The information collected may include:

  • Device type and operating system
  • App version
  • General usage patterns (e.g., which features are used)
  • App session duration

This data is aggregated and anonymized where possible. It does not include your personal content such as photos, notes, or saved data.

Crash Reporting

We may use Firebase Crashlytics (or similar crash reporting tools) to collect diagnostic information when the App unexpectedly closes or encounters errors. This may include:

  • Device model and operating system version
  • App version
  • Stack traces and error logs to help us identify and fix bugs

Crash reports do not contain your personal content unless you have provided it in a bug report.

How We Use Your Information

We use the collected information to:

  • Improve the App's performance and stability
  • Fix bugs and prevent future crashes
  • Understand which features are most used
  • Comply with legal obligations

Data Sharing

We do not sell your personal information. We may share data with:

  • Google (Firebase, Google Analytics) – for analytics and crash reporting as described above
  • Law enforcement or regulatory bodies – when required by law or to protect our rights

Data Retention

  • Analytics data: Typically retained according to Google's data retention settings (e.g., 14 months by default)
  • Crash reports: Retained as long as needed to diagnose and fix issues
  • Your content: Stored only on your device; we do not retain copies of your photos, logs, or other content on our servers

Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of analytics (via your device settings or our App settings, where available)
  • Lodge a complaint with a data protection authority

For users in the European Economic Area (EEA), we process data based on your consent or our legitimate interest in improving the App.

Children's Privacy

The App is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us so we can delete it.

Third-Party Links

The App may contain links to external websites (e.g., Wikipedia, App Store). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

Security

We take reasonable measures to protect your information. Data transmitted to our analytics and crash reporting providers is sent over secure connections. Your personal content (photos, notes, saved data) remains on your device.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date or through an in-App notice. Your continued use of the App after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

This Privacy Policy applies to the WhatFish app and its associated services.

Contact us

If you have any questions regarding Whatfish or if you wish to share some of your photos, drop us a message and we will contact you shortly.

info@whatfish.app